AWA Labs ← Back to home

Privacy Policy

Effective date: July 6, 2026

This Privacy Policy explains how AWA Labs ("AWA Labs", "we", "us", or "our") collects, uses, and protects information in connection with the apps we build and publish on the Shopify App Store. This policy applies to all AWA Labs apps; the general practices below apply across our whole app portfolio, and each app-specific section further down describes exactly what that individual app collects and why.

1. Who this policy covers

AWA Labs develops apps that install into a merchant's Shopify admin. When a merchant installs one of our apps, we may process data belonging to that merchant's store as described below, strictly to operate the app's functionality. We do not sell personal data, and we do not use store data for advertising or profiling purposes unrelated to the app's stated function.

2. Data we collect, in general

Across our apps, we generally collect only what is required to provide the app's functionality:

We do not knowingly collect data about a merchant's end customers unless a specific app explicitly states otherwise in its section below.

3. Where data is stored and processed

Our apps are hosted on Fly.io (application servers) and Neon (PostgreSQL database hosting), both of which may process and store data in the United States. Where an app integrates a third-party AI provider to deliver its functionality, that provider is named explicitly in the app's section below, along with what is sent to it.

4. Your rights and how to exercise them

Merchants and, where applicable, their customers may request access to, or deletion of, personal data we hold in connection with an AWA Labs app. Every AWA Labs app implements Shopify's mandatory compliance webhooks (customer data request, customer redaction, and shop redaction), so that:

To make a data request outside of these automated flows, contact us using the details at the bottom of this page.

5. Children's privacy

Our apps are business tools intended for use by Shopify merchants and are not directed at children. We do not knowingly collect personal data from individuals under the age of 16.

6. Changes to this policy

We may update this policy as our apps evolve. Material changes will be reflected by an updated effective date at the top of this page. Continued use of an AWA Labs app after a change constitutes acceptance of the revised policy.

7. Our apps

The sections below describe the specific data practices of each individual AWA Labs app. This list will grow as we release additional apps.

AWALabs Alt Text AI

AWALabs Alt Text AI scans a merchant's product catalog to find images with missing, duplicate, or generic alt text, and generates suggested replacement alt text using AI — applied only with the merchant's review or explicit auto-apply setting.

DataPurpose
Product and media metadata (titles, image URLs, existing alt text)To identify images needing alt text and generate accurate suggestions
Product image contentSent to an AI provider (below) so it can "see" the image and describe it
Business description entered during onboardingGives the AI relevant context (e.g. industry, tone) when writing alt text
Generation and credit-usage historyTo track plan usage against monthly allotments and allow undoing a change
Your own AI provider API key (only if you choose to provide one)Stored so the app can call that provider on your behalf instead of our managed credits

This app does not access or store personal data belonging to a merchant's end customers. It operates entirely on product and catalog data.

Third-party AI providers. Depending on configuration, product images and related context may be sent to one or more of the following providers solely to generate alt text: Anthropic (Claude), OpenAI (GPT), and Google (Gemini). Each provider processes this data under its own terms and privacy policy; we do not permit these providers to use submitted data to train their models outside of the terms of our agreements with them.

Retention. Data is retained for as long as the app is installed on your store. If you uninstall the app, your store's data (product records, generation history, settings, and any stored API key) is deleted.

Contact us

If you have questions about this policy or want to make a data request, contact us at:

Email: support@awalabs.dev

Phone: +91 97990 72039

Address: Behind Arjun Club Hospital, Sardarshahar, Rajasthan, India